Tuesday, May 12, 2009

UI : what's the value of eye candy ?

Would you like to add some eye candy to your applications or website ? Need to justify to the boss some budget for a graphic designer ? or maybe even that Photoshop 101 course ?

Have a look at this article on a list apart, which explains why eye candy is more than just decoration.

According to a 2002 study, the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.

That's right, if your website design dates back to the 1990's then perhaps you should think about adding a bit more eye candy or giving it a makeover.

The article also points out that, apparently, attractive things work better.

Okay, so maybe perceptions are important to product design. But what about “real” usability concerns such as lower task completion times or fewer dif´Čüculties? Do attractive products actually work better? This idea was tested in a study conducted in 1995 (and then again in 1997). Donald Norman describes it in detail in his book Emotional Design.

So there you have it, eye candy does have value.

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